The following macros can be used in destination click URLs, JS/Iframe tags or impression tracker.
Passes the unique ID # of the ad for the impression.
Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the impression. Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google) (mobile only)
Passes a string that outputs the origin or type of application responsible for the impression. Example value: “https://itunes.apple.com/us/app/angry-birds-classic/id343200656?mt=8” (Apple) or “https://play.google.com/store/apps/details?id=com.lonedwarfgames.tanks.android&hl=en” (Google) (mobile only)
Passes name of app that the ad is being served on (e.g.”Tank Recon 3D (Lite)”)
Passes version of app that the ad is being served on
Passes the site ID of the publisher (e.g. 30_692ff3dff09f)
Passes the name of the exchange for the impression/click.
When used in a destination click URL or impression tracker URL, it passes Referrer URL where ad is viewed. (e.g.”http://www.bbc.com/news/business-44232539″)
When used in a destination click URL or impression tracker URL, it passes only the domain name. (e.g. “bbc.com”)
Passes the unique ID # of the campaign for the impression/click.
Passes the unique ID # of the Banner for the impression/click.
Passes the unique ID # of the ad size for the impression/click.
Width of the ad unit as a string ad. (e.g. “320”)
Height of the ad unit as a string ad. (e.g. “50”)
Passes the IP address of the user
Passes the name of the mobile carrier for the impression/click.
Passes the country of visitor (ISO 3166-1 alpha-2 codes: AU, CA, US, CN
Passes the Device operating system
Passes the Device user agent
Passes the Latitude
Passes the Longitude
Passes the name of the Device make (e.g., “Apple”)
Passes the name of the Device model (e.g., “iPhone”)
Unhashed mobile advertising identifier (IFA) – specifically, Google Advertising ID or iOS IDFA, when available. (mobile only)
Unhashed IDFA, when available. (mobile only)
Unhashed Google Advertising ID, when available. (mobile only)
Inserts click tracking link.
Passes a unique identifier representing the current click/impression, further used for tracking conversions.
Passes a random number “Cache Buster”.
Passes mime types.